Eleven Surveys for UNDP

GSoft Sols was honored to be entrusted by the United Nations Development Programme (UNDP) to lead an extensive survey initiative under the Merged Areas Governance Project (MAGP). This ambitious project spanned several key sectors—health, education, skills development, women’s entrepreneurship, and agricultural reform—across Pakistan’s Merged Areas.

Our role encompassed full-spectrum survey execution, beginning with the design and development of customized, culturally sensitive survey instruments. The deployment phase involved wide-reaching telephonic data collection campaigns, supported by GSoft Sols’ proprietary CATI software with multilingual capabilities in Urdu and Pashto. This ensured inclusivity and accessibility for diverse respondent groups, including rural farmers, educators, women entrepreneurs, and healthcare beneficiaries.

A stringent quality assurance framework guided each stage of the process, from training enumerators in ethical and gender-sensitive interviewing techniques to implementing real-time monitoring dashboards, logic checks, and encrypted data handling.

Surveys Conducted: A Detailed Breakdown

1. Midline Skills Development Survey

• Scope: Ongoing evaluation of vocational training programs

• Respondents: 1,200 individuals across seven district

2. Endline Skills Development Survey

• Scope: Final outcome assessment of training initiatives

• Respondents: 6,300–6,500 participants nationwide

3. Endline Education Survey

• Scope: Evaluation of educational outreach and nudges

• Respondents: 2,700 household heads

4. Midline Health Survey

• Scope: Maternal health program evaluation

• Respondents: 1,500 women.

5. Endline Health Survey

• Scope: Final assessment of maternal healthcare delivery

• Respondents: 1,500 women (same cohort)

6. Women Entrepreneurship Midline Survey

• Scope: Evaluation of women’s empowerment programs

• Respondents: 1,400 women entrepreneurs

7. Women Entrepreneurship Endline Survey

• Scope: Final assessment of economic and social impact

• Respondents: 1,400 women (longitudinal study)

8. Ustad Masharan & Teacher Survey

• Scope: Education system capacity assessment

• Respondents: 42 group discussions + 270 teachers

9. Formative Education Survey

• Scope: Community engagement in education

• Respondents: 120 teachers, 800 parents, 800 community members

10. G1 Garlic Baseline Survey

• Scope: Agricultural practice diagnostics

• Respondents: 200 farmers

11. G1 Garlic Endline Survey

• Scope: Effectiveness of agri-interventions

• Respondents: 200 farmers (same cohort)

Project Execution Excellence

GSoft Sols employed a hybrid approach combining digital innovation with field-tested methodologies. Our CATI system enabled real-time tracking of KPIs—call success rates, interview duration, completion ratios, while ensuring respondent privacy and data security. Enumerators received comprehensive training in ethical conduct, local language communication, and technical platform use.

Each survey was preceded by a strategic pilot phase to validate tools and processes, followed by continuous supervision, call audits, and iterative feedback mechanisms to ensure fidelity to protocol and rapid troubleshooting.

Impact and Strategic Value

This engagement significantly advanced the evidence-based policymaking objectives of UNDP and MAGP. The data and insights generated are now serving as critical inputs for the formulation and refinement of development programs across the Merged Areas. GSoft Sols’ delivery has:

• Strengthened baseline datasets for longitudinal tracking

• Ensured representation of under-served and marginalized voices

• Contributed directly to the UN Sustainable Development Goals (SDGs)

By delivering robust and ethically grounded research outputs, GSoft Sols has reinforced its reputation as a trusted partner in large-scale, mission-driven development projects.